![]() It was popular in large part because, in addition to having a very useful feature list, it was 100% free. In the past, the second most popular Google Analytics plugin ( behind MonsterInsights) was Google Analytics Dashboard for WP, or GADWP for short. But, if you just want something to help you add the tracking code to your site and view basic stats, you can stick with the free version ( or pick another plugin). If you think you’ll make use of these sorts of advanced analytics, it may be worth it to pay for the premium version of MonsterInsights.
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